4 Ways Food Brands in Malaysia Can Advertise Through Packaging

food packaging pouch

As business owners for the food industry in Malaysia, you can actually turn your packaging into its own marketing tool.

Just like in any industry in Malaysia, including food and food preparation, packaging is crucial. Not only does it protect the food inside, but it can also be a powerful advertising tool. In fact, it’s practically the first thing that consumers look when making purchasing decisions.

Ways Your Packaging Can be Great “Advertising Tool”

Many food business owners in Malaysia are always on the lookout for more innovative and effective packaging solutions. Here are some of the ways your packaging can be an affective advertising tool for your business.

Branding

food packaging Malaysia — Have cute mascots for your food packaging to attract the young at heart.

For one, as business owners in Malaysia, you can customize your food packaging to suit your brand image and needs. With custom printing, you can have your company logo, brand colors and other trademark elements printed on your packaging. It can help create a distinctive look that sets your products apart from your competitors.

You can also reinforce brand recognition by ensuring consistency with you brand’s overall visual identity. In fact, it makes it easier for your consumers to identify and remember your products that way.

Product Information

Besides that, customizing your very own food packaging can include product information for customer conveniences. This can include ingredients list, nutritional information, cooking or serving instructions, and allergen warnings. This can help your consumers make informed (and safe) decisions about your products. At the same time, it can also help enhance the quality of your brand and improve customer confidence.

Die-cut handles makes some stand up pouches look more appealing and give extra convenience.

Shelf Appeal

It helps to be able to stand out in the crowd when you’re a product on the market. In that split second, consumers will reach for the nearest and most eye-catching of them all. That why food brand owners in Malaysia can use their overall packaging design to their advantage. By using vibrant colors, bold fonts and other packaging trends, you too can make your products more appealing to consumers.

Social Media Sharing

“Unboxing” or “unpacking” videos are everywhere on the Internet now, and so is online product reviews. You can get the whole Malaysia to buy your food products when you have them in unique high-quality packaging. People are bound to share their positive experience over on their respective social medias.

It’s also a neat way of advertising through “word of mouth” for brand owners who just started their business journey.

The Right Packaging for Food Brands in Malaysia

In short, custom packaging plays an important role in the food industry for all brand owners in Malaysia. It can be a valuable advertising tool for business owners, attracting customers and enhance recognition. Besides that, it helps your best products stand out more in the market, both on shelves and in social media.

If you are a business owner in Malaysia looking to enhance your branding and marketing efforts for your food brand, we at HAIN® Packaging are always ready to assist you with your brand needs. Come talk to our team to find out which is the right one for you, or share your brand ideas with us to get a head start. Reach us via Whatsapp, or find us on Facebook, Instagram, Twitter, and Telegram!