3 Ways Your Soap Packaging Can Attract More Buyers (and Sales)

As business owners in the soap industry, and personal care in general, plastic packaging is an important part of the business. They play a crucial role in attracting consumers and creating a memorable experience. Whether conventional soap products or homemade artisanal ones, they all come in unique packaging available in the market.

When it comes to soap packaging, there are a few that needs considerations. Some of the more popular packaging types are paper, custom ribbon wrapping , paper box packaging and also stretch wraps. While some of them are aesthetically pleasing, they might not give enough protection as some plastic packaging does to some soaps.

Paper Packaging: Popular, But with Limitations

Paper is some of the best options for soap packaging, undoubtedly. They’re a popuar choice, especially for homemade artisanal handcrafted soaps. However, paper packaging has its disadvantages. For one, they’re not exactly waterproof, even with some layers of plastic. They can easily tear and can be prone to product damage during shipping or transportation.

Plastic Packaging: A More Affordable Option

Plastic materials are beginning to be a more popular choice for soap packaging. They’re lightweight, affordable, and provide excellent protection for your soaps. Besides that, they’re also highly customizable, allowing you to print your brand logo and unique designs. For example, some hotels would opt for stretch wraps, but others have also begun to use plastic packaging with their hotel brand printed on them.

In addition, this can also apply for liquid soap, where flexible packaging is beginning to see a rise. Stand-up pouches with spouts make for easy use and refilling a breeze. They also take up less space than their rigid bottle counterparts. In fact, they make for witty marketing ad tool, and great for those who travel often.

Custom Packaging your Soap Products and Why It Works

There are more perks to custom printing your very own plastic soap packaging.

Product Protection

With custom printing your own plastic packaging, it can provide additional protection for your soap products. Its durable materials can help protect your soap from damage during shipping or transportation.

Here’s the fun part: your plastic packaging shouldn’t just be limited to only for soap; you can include secured bubble mailer bags to match your soap brand with. Safety delivery and transport can ensure peace of mind and better customer satisfaction.

Brand Identity

Besides that, you can create your very own unique soap brand identity with your very own personalized plastic packaging. With its print-friendly features, you have ample room for branding; that means you can have your eye-catching designs and your unique brand logo printed on them. This way, you can create a memorable shopping experience for your consumers.

Differentiation

Paper packaging for soaps are nearly dime a dozen; stand out more with biodegradable and convenient options with custom soap plastic packaging. Your unique design will not only set your brand apart from other competitors, but the convenience it offers will leave a lasting impression too. It makes remembering your brand much easier.

Grow Your Brand with Us

Simply put, your soap range can benefit from custom plastic packaging this time around. They help you increase brand visibility, and most importantly, protect your products from potential damage. Not only that, they also give your consumers ease of usage and convenience.

At HAIN® Packaging, we offer digital printing services that can quickly and easily create high-quality designs for your packaging. With the right design and messaging, custom plastic printing can help take your brand to the next level and increase your bottom line.

Come talk to our sales team to find out which is the right packaging for you, or share your brand ideas with us to get a head start. Reach us via Whatsapp, or find us on Facebook, Instagram, Twitter, and Telegram!