How To Use Printed Food Packaging Enhance Your Branding Efforts

food packaging printing Malaysia

As a business owner, you’re always looking for ways to appeal to your customers. One of the most effective ways to do this is by providing a product that meets their needs and then marketing it. Eco-friendly custom-made food packaging is no exception! Eco-friendly branding is all the rage. And it’s all good for everyone. The consumer has peace of mind, you’re satisfying a need and the planet benefits in the meantime. However, simply using eco-friendly printed food packaging materials isn’t enough. You’ve got to make it a part of your core message to your audience. If they don’t know you’re doing it, you’re missing a major opportunity.

Don’t Be Shy — Put Eco-Friendly Branding Front & Center of Your Printed Food Packaging

Malaysian consumers are hungry for sustainable products and eco-friendly food packaging options. The most important thing you can do to boost eco-friendly branding initiatives is to shout it out loud and clear on your packaging. Is it recyclable or reusable? Say so. But don’t stop there. Give stats on your carbon impact, emissions reduction, how much less plastic you’re using with your packaging choice, or how it reduces our impact on landfills. If you’re using carbon-neutral or post-consumer recycled materials, let them know!

Maximize Your Intangible Asset

It helps to spread your message if you’ve got more room. Packaging with small labels attached to large rigid bottles or jugs can mute the volume of your sustainable food packaging messages. Edge-to-edge printed food packaging like a stand-up pouch not only gives you more space to inform consumers about your efforts but more space to make a statement with your brand in general! It pays to stand out.

Use Recyclable, Re-Usable, Biodegradable…

There’s been a lot of research and development interest in biodegradable or even compostable bioplastics. And some really cool options are emerging! However, it’s always worth considering the requirements and on-the-ground reality of “eco-friendly” printed food packaging. In a landfill, there’s no sunlight or air to help products biodegrade, essentially locking them in with all the rest of the non-decomposing trash. Recyclables, by contrast, can often be a better option. Flexible packages, for instance, are eco-friendly because of the minimal impact they’ll have if they end up in a landfill (which some will, whether they’re recyclable or not). They also go a long way towards cutting down on emissions during shipping, since they ship flat and store flat! Pick the option that works best for your brand and your audience.

View How Your Food Packaging Affects Cost of Storage and Delivery

The material of the packaging itself is important, for sure, but its side effects on freight and in your warehouse also have a major impact. Heavy, bulky packaging costs more to ship and requires more trips…which means more emissions. Even worse, a large rigid container like a detergent jug or a 5-Liter plastic bucket can take up an outrageous amount of space if it ends up in a landfill rather than recycled, which happens. This is why flexible packaging, which disposes of flat, ships flat, and stores flat, is far more sustainable for the environment.

HAIN® Packaging is a printed food packaging Supplier in Malaysia. With a variety of packaging choices to choose from, HAIN® Packaging is committed to giving competitive prices, and high-quality products and becoming the very best food packaging design in Malaysia, to our customers.

Printed Food Packaging offers mesmerizing, freshness preserving, flexible packaging solutions for Food Packaging. Our flexible packaging can be customized for frozen food, frozen fruits, vegetables, fish, meat, poultry, seafood, and other frozen products. We will also assist you to create the perfect packaging design for your business.