How Plastic Packaging Can Help You Promote Your Best Brand

Plastic Food Packaging Manufacturer Malaysia

Plastic packaging is an essential component for many businesses and retail companies. It’s an efficient and cost-effective way to protect your products from potential damage. Not only that, they also give your product a more professional and eye-catching look. They also offer and opportunity for you-as business owner- to promote your brand and make lasting impressions on your consumers.

To increase sales, your plastic packaging need to stand out more in the market. In fact, they’re so important that most consumers will rely on packaging presentations before deciding to buy anything. It’s why time and again, packaging plays a crucial part for any product to make it to the market.

Types of Plastic Packaging that Suits Your Brand

There’s a lot of plastic packaging to go by for all types of products. They can comprise of prodcut packaging and even retail shopping bags. Some of our more popular types for food packaging are:

stand-up pouches
flat-bottom gusset bags
3-side seal bags
center seal bags

For those who own boutiques, other non-food items, and retail stores, printed ziplock bags and transparent bags are popular choices from us:

slider top ziplock bags
self-adhesive OPP bags
singlet plastic bags
soft loop plastic bags
die-cut plastic bags

In addition, those who have delivery or shipping services can also make use of our bubble mailer bags and tamper evident bags.

How Can Packaging Help Promote Your Brand?

It’s all on how you present them to the market.

Packaging Customization

As business owners, you get to decide how your plastic packaging should look like. From the types of packaging, down to the sizes and color design. Have your brand logo printed on top and use unique colors that’s special to your brand identity. It also helps to differentiate your brand from other competitors too.

Variety in Sizes

Speaking of sizes, your plastic packaging can also have varieties for different types of products. While it’s true that most consumers will look to packaging to make their purchase, there’s also the matter of sizes. Some might want to test out the smaller-sized products before committing to bigger packaging. Having a variety of choices in your product also gives your consumers better experiences and satisfaction.

Make Them Reusable

In addition, flexible packaging uses durable laminated plastic materials to create a sturdier packaging. They can help protect your product quality as well as maintaining freshness in food items. Consider having reusable options such as reclosable ziplock seals and multiple-use packaging (especially for marinated meat and poultry). In fact, this way you can also potentially reduce the need to to repackaging in separate (and maybe bulkier) containers.

Social Media Integrations

Besides that, business owners can go further by having your social media handles or hashtags on your plastic packaging. In fact, QR codes are becoming a thing now too. This can easily encourage customers to share product photos, “unpacking” videos and even help spread the word. They also can get to know what’s the latest on your product range too.

Make Your Packaging Work for You

To conclude, plastic packaging aren’t just tools to keep your products fresher and safer. They are also perfect marketing tools to make your brand stand out more in the market. Plus, you can also enhance customer satisfaction and improve brand loyalty with a more professional packaging.

At HAIN® Packaging, we are one of the most experienced suppliers for custom plastic packaging for all kinds of businesses. Besides that, we also cater to other types of plastic bags that suit your kind of product and brand.

If you are a business owner looking to enhance your branding and marketing efforts, we’re always ready to assist you with your brand needs. Come talk to our team to find out which is the right one for you, or share your brand ideas with us to get a head start. Reach us via Whatsapp, or find us on Facebook, Instagram, Twitter, and Telegram!