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November 23, 2022Like most products, even fertilizer needs a great looking packaging. They’re not just for shows, though they do help in attracting potential customers. But they’re also for maintaining the quality and safety of said product. This is why time and again, a packaging truly can make or break certain products in the market.
With the growth of gardening trends, nurseries and gardening businesses see an increase in demand for gardening products. This is important to take note on how to market your best fertilizer products through packaging. Not only should they make sure your product stays safe and sealed, it should highlight its best qualities and specialty.
To start off, fertilizer packaging can come in different designs and functions. Some of the popular choices are:
- stand up pouches (they often come with reclosable ziplock seals)
- center seal bags
- 3-side seal bags
- LDPE plastic bags
As business owners, you get to decide on your kind of fertilizer packaging. Cater the sizes to your niche of market, whether for home garden owners or big time farmers. You can even make it as vibrant or as minimalistic as you please. Its print-friendly features allow you to custom print your brand logo on top, as well as important details such as the materials contained in the fertilizers.
How Can Personalized Fertilizer Packaging Help Your Brand
It’s rather simple. Here are four good reasons to personalize your very own fertilizer packaging.
Durable and Affordable
Gunny sacks and burlaps had been a choice for fertilizer packaging previously because of its sturdiness. But they tend to react easily to the chemicals in the fertilizers, and were expensive to produce. Nowadays, plastic packaging is a more lightweight and affordable choice. It’s also durable and able to maintain quality and safety of the products. That way, you can reduce unnecessary costs and focus on branding efforts.
Quality Protective Layers
You can opt for fertilizer packaging that is made to be durable, and include safety reclosable features. Its high-quality plastic material can help prevent moisture and air from coming into contact with the product. Besides that, reclosable features like ziplock seals can help lock in products for that extra layer of protection. This can also ensure safety from curious little hands at home that might try to open the packaging.
Better Brand Visibility
In addition, your packaging can help you boost your fertilizer brand to fellow green thumbs. Have it with a transparent plastic “window” layer to let your product be more visdible to your customers. Or go vibrant (and flowery) with eye-catching colors and designs. All this can be unique to your brand only, thus establishing better brand visibility. It help you to promote your product brand better.
Creative Advertising
Your fertilizer packaging as an add tool? It’s highly possible.
Packaging presentation is the first thing that would influence consumers’ purchasing decision. And then they’ll see your product stand out on the shelves with vibrant, unique packaging. And just like that, you got yourself an effortlessly advertised brand. It also helps your consumers to remember your products well after they’re done using them. In fact, the next time they restock, they’ll just straight away recall your packaging.
Grow Your Brand with Us
To put it simply, with unique product packaging, your fertilizer brand can flourish (that was intentional) better in the market. It helps with branding in a creative way, and they help maintain product quality while also helping you reduce potential excessive cost.
No matter which industry you’re in, or what business you run, we at HAIN® Packaging produce custom-printed bags for many kinds of applications and needs. Come talk to our team to find out which is the right one for you, and we’ll be happy to help. Reach us via Whatsapp, or find us on Facebook, Instagram, Twitter, and Telegram!
HAIN® PACKAGING KUALA LUMPUR
Tingkat 14, Menara TH Perdana
1001 Jalan Sultan Ismail
50350 Kuala Lumpur
Malaysia
Phone: +60 11-6987 2289
Email: [email protected]