5 Custom Packaging Tips on How to Boost Your Coffee Brand

Business owners and cafe managers, you can showcase your best beans in the market with your own custom coffee packaging. It helps you to keep your product in top quality and make it look more professional. It can also help to build your brand to be more recognizable to fellow coffee drinkers.

There are so many ways you can personalize your coffee packaging through custom printing. You get to tailor your own coffee packaging bag that suits your blend; from packaging types and the overall design, to its functionality to keep it constantly fresh.

Let’s see how you can up your game among other competitors with custom coffee bag printing.

Pick the Packaging You Like

First off, consider the type of coffee bags you’d like for your custom packaging. Your options can include these wonderful variations of flexible packaging:

quad seal side gusset bags
stand-up pouches, or
flat bottom packaging bags

These bags can come in a variety of materials such as laminated plastic with matte or glossy finishes, or earthy brown kraft paper with a plastic window display.

Decide The Sizes You Want

You can also choose the sizes you want for your custom coffee packaging. You may also want multiple choices for your consumers for a more enhanced experience. We know at some point, some consumers may want to start small before committing to bigger-sized products. Thus, by giving them different sizes in product packaging, your consumers get to have more variety in your coffee choices.

Create the Designs You Love

Flexible packaging like these are often print-friendly. What this mean that your packaging can be your literal canvas. Choose vibrant, bold colors and designs that make a statement, or go for calm, serene, and minimal designs with soft colors to match. Your coffee bag should match your own unique brand image to stand out among your competitors.

custom coffee packaging — side gusset bags for coffee

Share with Your Customers that You Care

In addition, you can add important details about your coffee blend on your own custom packaging. Coffee enthusiasts love to know where their blend originates, as well as the flavor notes found in the beans. Include your roast date, origin, brewing instruction, and even storage instructions for better brewing experience.

Keep It Practical and Functional

It’s always important to consider the packaging functionality when it comes to custom coffee bags. Resealable options such as ziplock can help keep your whole beans (or pre-ground coffee) fresh for longer. Not to mention, adding degassing valves to maintain coffee bean quality is also crucial. Besides that, resealable packaging makes it more convenient for customers to use, for easy access and storage. In fact, it will reduce the need to store in separate containers.

Get Top-Quality Custom Packaging for Your Coffee Beans

In conclusion, custom coffee packaging is great for promoting your brands and stand out in a market filled with worthy competitors. With custom packaging, you can create truly unique and memorable piece of advertising tool that will leave a lasting impression on your customers.

At HAIN® Packaging, we cater to all businesses and enterprises nationwide for more than 10 years and counting. We are a reliable supplier and printing service provider that offers a wide range of materials and styles, and high-quality printing at competitive prices. Besides coffee packaging, we offer various other types of custom packaging for different products and services.

If you’re looking for a reliable printing partner for your products, consider us for your business and take your brand to the next level. Come talk to our sales team to find out which is the right packaging for you, or share your brand ideas with us to get a head start.

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