5 Packaging Trends to Consider for Your Next Product Line

custom made printed plastic bag

Trends come and go, even in the packaging sector. Thanks to digital printing, among other things, now small enterprises can also compete with big-name businesses. Packaging can really make or break your brand, now more than ever with the fast-paced lifestyle. You technically have about a few seconds to attract your consumers’ attention before they grab that bag of berries at the frozen section.

(or at least make them do a double take, like I sometimes do)

In fact, packaging trends are getting more prevalent now that online shopping is getting more frequent. Besides being eye-catching to attract more consumers, they present a more unique and professional look for your brand. This in turn helps you to enhance on your brand image and visibility.

There’s been quite a number of packaging trends popping up these days. You could be looking for something different for your frozen food packaging. Maybe you could be thinking of a new design for your hijab ziplock packaging. Either way, here are just some of the ways you can up your packaging game for your next product line.

Go Bold

And by that we mean bold fonts.

While bold images and designs are great, there’s something to be said when products feature bold letterings, among others. This trend focuses on typography as the centerpiece of the packaging design. It focuses on a cleaner look driven by text, and engaging language with bold color contrasts.

packaging trends — Minimal but elegant for this slider top ziplock bag.

Minimalistic Choices

Some did say “less is more”.

Minimalism is one of the packaging trends that have been making its way to the scenery. In fact, it has been around for a long time, with big name brands implementing on their brand logo. It gives your product a more elegant, calm and neat appearance. Of course, you can make use of colors to differentiate yourself from fellow competitors.

Maximize on Design

But some also said “go big or go home”.

In contrast, maximalism is one of the packaging trends that is recently been getting traction. It’s basically brighter colors, more patterns, and, in a way, “loud”. This trend basically makes your product a definition of “eye-catching”. In fact, using all the ample spaces for your design and color may be a bold move, but it’s the colorful ones that sometimes people remember more often.

And if it’s meant for kids, they would definitely be attracted in no time at all.

Go Vintage or Modern

Stick to the ol school–or mordernize.

Another packaging trend that making the scene is the bit between choosing to go retro or to go for modern looks. Of course, retro and vintage designs are still relevant. But you’re always welcome to experiment on your designs. Go for a more modernized look and feel to make it more professional. Besides, what’s more modern than a QR code that can take your customers to your social media platforms or site, right?

Be Flexible with Your Packaging

Maybe not too literally, but you get the idea.

Flexible packaging is by far one of the most important trends that’s been making its mark for quite a long time now. They’re focused on making your product packaging more convenient, easy to use, and better product protection. Undoubtedly, it’s been making consumer experiences a better one, and better satisfaction. They’re often lightweight, easy to carry and store, and best of all, reclosable options like ziplock seals enhance product quality.

Enhance Sales and Brand Recognition with Great Packaging Trends

To sum it up, business owners and entrepreneurs can up their packaging game with some of these amazing trends. They’re not just great to showcase your best products in the market. These trends may also help you to attract bigger target audiences, maintain product quality and enhance customer satisfaction along the way.

At HAIN® Packaging, we cater to all enterprises nationwide for more than 10 years and counting. As a reliable supplier and printing service provider, we offer a wide range of materials and styles, and high-quality packaging printing at competitive prices. If you’re looking for a reliable printing partner for your products, consider us for your business and take your brand to the next level.

Come talk to our sales team to find out which is the right packaging for you, or share your brand ideas with us to get a head start. Reach us via Whatsapp, or find us on Facebook, Instagram, Twitter, and Telegram!